Marketing Communications and Experiential Marketing in the Context of Augmented Reality


Aydın K., Bilgili Sülük S.

in: Contemporary Issues in Behavioral Finance, Simon Grima,Ercan Özen,Hakan Boz,Jonathan Spiteri,Eleftherios Thalassinos, Editor, Emerald Publishing Limited, York, pp.153-162, 2019

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2019
  • Publisher: Emerald Publishing Limited
  • City: York
  • Page Numbers: pp.153-162
  • Editors: Simon Grima,Ercan Özen,Hakan Boz,Jonathan Spiteri,Eleftherios Thalassinos, Editor
  • Yıldız Technical University Affiliated: Yes