Assessing Customer Preferences on a New Design of Refrigerator Using Conjoint Analysis

Aydın N., Şeker Ş.

in: Customer Oriented Product Design. Studies in Systems, Decision and Control, Kahraman C.,Cebi S, Editor, Springer, London/Berlin , Aarau, pp.417-428, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: Springer, London/Berlin 
  • City: Aarau
  • Page Numbers: pp.417-428
  • Editors: Kahraman C.,Cebi S, Editor
  • Yıldız Technical University Affiliated: Yes