Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

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Ozansoy Çadırcı T. , Köse Ş. G.

in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016

• Publication Type: Book Chapter / Chapter Research Book
• Publication Date: 2016
• Publisher: Igı Global
• City: Pennsylvania
• Page Numbers: pp.281-304
• Editors: Vecchi,A.,Buckley,C., Editor