Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

Ozansoy Çadırcı T., Köse Ş. G.

in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Igı Global
  • City: Pennsylvania
  • Page Numbers: pp.281-304
  • Editors: Vecchi,A.,Buckley,C., Editor
  • Yıldız Technical University Affiliated: Yes