Persuasive Messages, Emotional Responses and Behavioral Intentions in Social Media Marketing

KESKİN H., AKGÜN A. E., AYAR H., ETLİOĞLU H. T.

2nd World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Turkey, 12 May 2017, pp.12, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.12
• Yıldız Technical University Affiliated: Yes