Persuasive Messages, Emotional Responses and Behavioral Intentions in Social Media Marketing


KESKİN H., AKGÜN A. E. , AYAR H., ETLİOĞLU H. T.

2nd World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Turkey, 12 May 2017, pp.12

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.12
  • Yıldız Technical University Affiliated: Yes