A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing


Kahraman C., Yazıcı İ., KARAŞAN A.

in: Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, Kumar A, Kumar Dash M., Editor, Igı-Global, Hershey, pp.1-20, 2015

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2015
  • Publisher: Igı-Global
  • City: Hershey
  • Page Numbers: pp.1-20
  • Editors: Kumar A, Kumar Dash M., Editor
  • Yıldız Technical University Affiliated: Yes