Joint Inventory and Pricing Decisions with Reference Effects


Güler M. G. , Bilgiç T., Güllü A. R.

23rd Annual POMS Conference, Illinois, Amerika Birleşik Devletleri, 20 - 23 Nisan 2012, ss.110

  • Basıldığı Şehir: Illinois
  • Basıldığı Ülke: Amerika Birleşik Devletleri
  • Sayfa Sayıları: ss.110

Özet

We analyze joint inventory and pricing problem of a single product whose stochastic demand is contingent on the current price and the price history which is captured by the reference price. We show the optimality of a state-dependent order-up-to policy for concave demand models and provide numerical studies .