Evaluating The Service Quality Perceptions Of Customers Towards Private Shopping Web Sites


Kırçova İ. , Enginkaya Erkent E. , Yılmaz H.

13. Annual International Conference of The Global Business and Technology Association, İstanbul, Türkiye, 12 - 16 Temmuz 2011, ss.261-268

  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.261-268

Özet

Considering the rapid growth of the private shopping web sites, evaluation of the web sites‘ service quality

levels perceived by the customers gains importance. In order to provide insights about the relation between the

customers‘ behavioural intentions and the service quality they attribute to their favourite web sites, a

quantitative research was administrated. Analyzing the web site decisions, shopping frequencies, demographic

characteristics and service quality perceptions of the customers may reveal important facts for both theoretic

and practical aspects. Also findings may shed light on to the development process of e-marketing.