Liquid Consumption on Social Media: A Research on the Motivations to Continue Using Instagram Stories

KIRÇOVA İ., Pınarbaşı F., KÖSE Ş. G.

48th European Marketing Academy (EMAC) Annual Conference, Hamburg, Germany, 28 May 2019, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Hamburg
• Country: Germany
• Yıldız Technical University Affiliated: Yes