APPLYING HIDDEN MARKOV MODEL TO BRAND CHOICES AND ITS REASONS


Can T., Öz E.

ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, cilt.10, sa.2, ss.167-186, 2009 (Hakemli Dergi)