APPLYING HIDDEN MARKOV MODEL TO BRAND CHOICES AND ITS REASONS


Can T., Öz E.

ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, vol.10, no.2, pp.167-186, 2009 (Peer-Reviewed Journal)