Investigation of Employer Attractiveness from an University Students Perspective by Application of Intuitionistic Fuzzy Assessments
4th International Conference on Intelligent and Fuzzy Systems (INFUS), Bornova, Turkey, 19 - 21 July 2022, vol.504, pp.573-580, (Full Text)
- Publication Type: Conference Paper / Full Text
- Volume: 504
- Doi Number: 10.1007/978-3-031-09173-5_66
- City: Bornova
- Country: Turkey
- Page Numbers: pp.573-580
- Keywords: Intuitionistic fuzzy sets, Modelling, Employer attractiveness
- Yıldız Technical University Affiliated: No
Abstract
The employer brand has a range of dimensions which can be specified as a product of a variety of influencing factors. The combination of those factors are closely related to the level of 'employer attractiveness', defined as "the envisioned benefits that a potential employee sees in working for a specific organization". The paper identifies the significant factors which attract students from national university in south-east Bulgaria "Prof. Dr. Asen Zlatarov" to potential employers, both on a general basis and for specific student segments. Data was gathered from the students through a self-completion electronic questionnaire which includes a total of 35 items in four directions - social value, development value, application values and economic value.