Investigation of Employer Attractiveness from an University Students Perspective by Application of Intuitionistic Fuzzy Assessments

Todorov M., Avramova-Todorova G., Sotirov S.

4th International Conference on Intelligent and Fuzzy Systems (INFUS), Bornova, Turkey, 19 - 21 July 2022, vol.504, pp.573-580 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 504
  • Doi Number: 10.1007/978-3-031-09173-5_66
  • City: Bornova
  • Country: Turkey
  • Page Numbers: pp.573-580
  • Keywords: Intuitionistic fuzzy sets, Modelling, Employer attractiveness
  • Yıldız Technical University Affiliated: No


The employer brand has a range of dimensions which can be specified as a product of a variety of influencing factors. The combination of those factors are closely related to the level of 'employer attractiveness', defined as "the envisioned benefits that a potential employee sees in working for a specific organization". The paper identifies the significant factors which attract students from national university in south-east Bulgaria "Prof. Dr. Asen Zlatarov" to potential employers, both on a general basis and for specific student segments. Data was gathered from the students through a self-completion electronic questionnaire which includes a total of 35 items in four directions - social value, development value, application values and economic value.