Ingredient Brand vs. Host Brand in Smartphone Market


AKGÜN A. E.

94th Academy of Marketing Science Conference, Indianapolis, United States Of America, 17 September 2014, pp.101-103

  • Publication Type: Conference Paper / Full Text
  • City: Indianapolis
  • Country: United States Of America
  • Page Numbers: pp.101-103
  • Yıldız Technical University Affiliated: No