Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers An Exploratory Study in India

Pınar M., Kachchhwa R., Sağlam M. H., Kırçova İ., Guder F.

Gurugram University Business Review (GUBR), vol.4, no.2, pp.1-13, 2024 (Conference Book)

• Publication Type: Article / Article
• Volume: 4 Issue: 2
• Publication Date: 2024
• Journal Name: Gurugram University Business Review (GUBR)
• Page Numbers: pp.1-13
• Open Archive Collection: AVESIS Open Access Collection
• Yıldız Technical University Affiliated: Yes