Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers An Exploratory Study in India

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Pınar M., Kachchhwa R., Sağlam M. H., Kırçova İ., Guder F.

Gurugram University Business Review (GUBR), cilt.4, sa.2, ss.1-13, 2024 (Düzenli olarak gerçekleştirilen hakemli kongrenin bildiri kitabı)