why companies go positive marketing innovations: A new theoretical protoype for 4ps of innovation

AKGÜN A. E. , KESKİN H., AYAR H., Etlioğlu H. T.

2nd world conference on technology, innovation and entrepreneurship, 12 - 14 May 2017

  • Publication Type: Conference Paper / Summary Text
  • Yıldız Technical University Affiliated: No