in: Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, Theodore Tarnanidis,Maro Vlachopoulou,Jason Papathanasiou, Editor, IGI Global, Pennsylvania, pp.1-23, 2023
Social media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers.