Integrated Clustering Modeling with Back-propagation Neural Network for Efficient Customer Relationship Management

Ertay T., ÇEKYAY B.

in: Intelligent Data Mining Techniques and Applications, Ruan, D., Chen, G.-Q., Kerre, E.E., Wets, G., Editor, Springer, pp.355-373, 2005

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2005
  • Publisher: Springer
  • Page Numbers: pp.355-373
  • Editors: Ruan, D., Chen, G.-Q., Kerre, E.E., Wets, G., Editor
  • Yıldız Technical University Affiliated: Yes