RESPONSIBLE AI-DRIVEN PERSONALIZATION IN FASHION MARKETING: A DELPHI-BASED FRAMEWORK FOR SUSTAINABLE CONSUMER ENGAGEMENT

Sağlam M. H.

19th International Congress on Social Sciences - Humanities and Education, İstanbul, Turkey, 13 - 14 December 2025, pp.345, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.345
• Yıldız Technical University Affiliated: Yes