Akademik Veri Yönetim Sistemi
79th Annual Midwest Political Science Conference, Illinois, Amerika Birleşik Devletleri, 7 - 10 Nisan 2022, ss.1-14
By using the social constructivist approach, this study assumes that cultural representations in
civil societies, which corresponds to a form of power, strategically participate in the struggle
for cultural and political hegemony via visual and verbal symbols. The direction of the main
flow runs from the US to the countries which have been part of the US hegemonic system and
attached certain importance because of their material capabilities, institutions, and other
capacities as regional powerhouses since the Cold War. Yet, Turkey and the Republic of
Korea made a stride to enhance their soft power sources and cultural industries targeting both
national and international audiences as rising regional middle powers in the early 2000s.
Within this context, Turkish and Korean historical TV series’ narratives are considered as
mediums of political communication that feed partial counter-flows against hegemonic
discourses. The comparative qualitative narrative policy framework has been applied to
examine narrative strategies of the selected TV series that characterize “hero, villain, and
victim” as elements in conformity with domestic and foreign policies of a certain group or
elite. Thereby, this study aims to contribute to the literature by analyzing the discourse of
selected historical fictions, which reveal generalizable morals of the narrative policies, as part
of the ideological struggle conducted between narratives to shape civil societies’ perspective
in the g-local century.