The Post-Hegemonic Narrative Strategies of Turkish and Korean Historical TV Series in the G-local Century


Gürel S., Okur M. A.

79th Annual Midwest Political Science Conference, Illinois, United States Of America, 7 - 10 April 2022, pp.1-14

  • Publication Type: Conference Paper / Full Text
  • City: Illinois
  • Country: United States Of America
  • Page Numbers: pp.1-14

Abstract

By using the social constructivist approach, this study assumes that cultural representations in civil societies, which corresponds to a form of power, strategically participate in the struggle for cultural and political hegemony via visual and verbal symbols. The direction of the main flow runs from the US to the countries which have been part of the US hegemonic system and attached certain importance because of their material capabilities, institutions, and other capacities as regional powerhouses since the Cold War. Yet, Turkey and the Republic of Korea made a stride to enhance their soft power sources and cultural industries targeting both national and international audiences as rising regional middle powers in the early 2000s. Within this context, Turkish and Korean historical TV series’ narratives are considered as mediums of political communication that feed partial counter-flows against hegemonic discourses. The comparative qualitative narrative policy framework has been applied to examine narrative strategies of the selected TV series that characterize “hero, villain, and victim” as elements in conformity with domestic and foreign policies of a certain group or elite. Thereby, this study aims to contribute to the literature by analyzing the discourse of selected historical fictions, which reveal generalizable morals of the narrative policies, as part of the ideological struggle conducted between narratives to shape civil societies’ perspective in the g-local century.