Appropriate User Acceptance Criteria For New Social Media Sites

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Journal of Engineering Technology and Applied Sciences, vol.1, no.2, pp.59-68, 2016 (Peer-Reviewed Journal)


Nowadays social media sites have attracted many of users and they have become the mostly commonly used websites for public. These websites are used by individuals, small and even big organizations for various purposes, such as meeting your old friends, sharing your own experiences, sharing pictures and videos, promoting businesses, sharing knowledge etc. Their popularity is increasing at an increasing rate. User’s needs are endless so there will be some new area for creating new social media sites. There are two main ideas for creating new social media sites. Firstly, one should identify the new needs of users which are not fulfilled by the current websites. Secondly, the new website must incorporate those features which are mostly liked by end users and add further functionality into the website that attract more users. It is important to know the criteria based on which the users prefer one website over the other. Therefore, the objective of this study is to compare the use of social media and find the acceptance criteria that why an end user prefers one social media over the other. This user feedback based information will help social media developers to incorporate new user needs into future social media to increase user satisfaction. We performed exp