Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey

KIRÇOVA İ., Çınar D.

in: Advertising and Branding: Concepts, Methodologies, Tools, and Applications, Mehdi Khosrow-Pour, DBA, Editor, Igı Global, ., pp.388-405, 2017

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2017
  • Publisher: Igı Global
  • City: .
  • Page Numbers: pp.388-405
  • Editors: Mehdi Khosrow-Pour, DBA, Editor
  • Yıldız Technical University Affiliated: Yes