The Effect of Financial Literacy and Risk Perception on Investment Choices of Individual Investors

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8th International Conference On Leadership, Technology, Innovation And Business Management, Prague, Czech Republic, 12 July 2018, pp.143-149

  • Publication Type: Conference Paper / Full Text
  • City: Prague
  • Country: Czech Republic
  • Page Numbers: pp.143-149
  • Yıldız Technical University Affiliated: Yes


This study investigates whether biases and heuristics concepts that mentioned in finance literature, differentiates according to gender, wealth acquisition manner and risk perception by taking these concepts in the broadest perspective. Also, by considering objective and subjective financial literacy, this study analyses the differentiate levels of especially objective financial literacy according to bias and heuristics risk perception in detail. With regards to these properties, findings of the study represent the first attempt in literature.