2nd International Interdisciplinary Business-Economics Advancement Conference, İstanbul, Türkiye, 16 Haziran - 19 Temmuz 2014, ss.432-441
Today, companies and brands use different media channels and different offers to consumers to promote their
products and services, to differentiate from their competitors and to increase their purchasing preference.
Technological developments create new mediums that consumers get different and various information.
Before consumers buy the products and services, they can view the product reviews, they can make price and
feature comparison between products through the online environment and they can able to choose
accordingly these. Today, digital advertising is one of the current, rapid and remarkable method that create
to purchase desire as a result of the different and various offers through ads. The main purpose of this study
is to examine consumer attitudes towards digital ads that is rapidly advancing in today's world of advertising
and to investigate the factors which effect consumers by digital ads. The data were collected through an
online questionnaire with a sample 478 people and SPSS used for the evaluation of the data.