Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention

Copy For Citation

Kırçova İ., Yaman Y., Köse Ş. G.

European Journal of Economics and Business Studies, pp.279-289, 2018 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2018
• Journal Name: European Journal of Economics and Business Studies
• Journal Indexes: Index Copernicus
• Page Numbers: pp.279-289
• Yıldız Technical University Affiliated: Yes