The Determinants of Intention to Shop Online and Effects of Brand Equity on E Store Patronage


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Çemberci M. , Civelek M. E. , Sözer E. G.

Journal of Global Strategic Management, vol.7, pp.121, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 7
  • Publication Date: 2013
  • Doi Number: 10.20460/jgsm.2013715679
  • Title of Journal : Journal of Global Strategic Management
  • Page Numbers: pp.121