The Determinants of Intention to Shop Online and Effects of Brand Equity on E Store Patronage

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Çemberci M., Civelek M. E., Sözer E. G.

Journal of Global Strategic Management, vol.7, pp.121, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7
• Publication Date: 2013
• Doi Number: 10.20460/jgsm.2013715679
• Journal Name: Journal of Global Strategic Management
• Page Numbers: pp.121
• Yıldız Technical University Affiliated: No