Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands


Şahin A., ZEHİR C. , Kitapcı H.

Procedia - Social and Behavioral Sciences, vol.58, 2012 (Journal Indexed in SSCI)

  • Publication Type: Article / Article
  • Volume: 58
  • Publication Date: 2012
  • Title of Journal : Procedia - Social and Behavioral Sciences