Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

Şahin A., ZEHİR C., Kitapcı H.

Procedia - Social and Behavioral Sciences, vol.58, 2012 (SSCI)

  • Publication Type: Article / Article
  • Volume: 58
  • Publication Date: 2012
  • Journal Name: Procedia - Social and Behavioral Sciences
  • Journal Indexes: Social Sciences Citation Index (SSCI)
  • Yıldız Technical University Affiliated: Yes