Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

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Copy For Citation

Şahin A., ZEHİR C., Kitapcı H.

Procedia - Social and Behavioral Sciences, vol.58, 2012 (SSCI)

• Publication Type: Article / Article
• Volume: 58
• Publication Date: 2012
• Journal Name: Procedia - Social and Behavioral Sciences
• Journal Indexes: Social Sciences Citation Index (SSCI)
• Yıldız Technical University Affiliated: Yes