Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

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Şahin A., ZEHİR C. , Kitapcı H.

Procedia - Social and Behavioral Sciences, vol.58, 2012 (Journal Indexed in SSCI)

• Publication Type: Article / Article
• Volume: 58
• Publication Date: 2012
• Title of Journal : Procedia - Social and Behavioral Sciences