Exploring Turkish Consumers’ Socially Responsible Consumption Behavior


Kırçova İ. , Enginkaya Erkent E. , Köse Ş. G.

2nd Annual International Conference on Social Sciences, İstanbul, Türkiye, 2 - 04 Haziran 2016, ss.182-189

  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayısı: ss.182-189

Özet

Today’s business world is dominated by the systems that encourage customers for more consumption. However, as the sources become scarce, responsible consumption concept has increased its importance in the academic literature. Consumers themselves have become more aware of social responsibility. Socially responsible  consumer is a person who considers the possible consequences of his or her actions for society in the long run. This study aims to investigate Turkish consumers' socially responsible consumption behavior. Another purpose of this research is to determine whether there is a relationship between demographic characteristics, opinion leadership, money ethics and socially responsible consumption. In the literature, social responsibility has been studied from both consumer and the corporate sides. By exploring the concept from consumer perspective, the study provides both academic and practical suggestions.