Celebrity Endorsement: Developing A Brand Image in Housing Ads


ÇİZMECİ YÖREŞ F.

in: Advancing Insights on Brand Management, Popoli, P., Editor, Intech, Rijeka, pp.175-197, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Intech
  • City: Rijeka
  • Page Numbers: pp.175-197
  • Editors: Popoli, P., Editor
  • Yıldız Technical University Affiliated: Yes