Product roadmap for insurtech companies: the case of telematics

Balcı E., Gökcan H. E., Mutlu M., DÜLGER KUTLU Ö., Yüzer S., Cruz A. C., ...More

in: Handbook of Technological Forecasting and Roadmapping, Edward Elgar , pp.377-389, 2026 identifier

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2026
  • Doi Number: 10.4337/9781035330850.00027
  • Publisher: Edward Elgar 
  • Page Numbers: pp.377-389
  • Keywords: Artificial Intelligence, Big Data, Insurtech, Internet of Things, Risk Assessment, Technology Integration, Technology Roadmapping, Telematics, Wearable Technology
  • Yıldız Technical University Affiliated: Yes

Abstract

This chapter explores the transformative potential of telematics in insurtech, leveraging AI, big data, and IoT to enhance the insurance industry. It presents a comprehensive SWOT analysis, describes the objectives, and elaborates on a methodology involving market analysis and stakeholder input. Key drivers like cost efficiency, AI integration, and operational optimization are discussed. This chapter also delves into innovative product features, including telematics platforms and wearable insurance, offering a strategic roadmap for insurtech companies to align technology with business goals for future success.