Product roadmap for insurtech companies: the case of telematics

Balcı E., Gökcan H. E., Mutlu M., DÜLGER KUTLU Ö., Yüzer S., Cruz A. C., ...Daha Fazla

Handbook of Technological Forecasting and Roadmapping, Edward Elgar , ss.377-389, 2026 identifier

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2026
  • Doi Numarası: 10.4337/9781035330850.00027
  • Yayınevi: Edward Elgar 
  • Sayfa Sayıları: ss.377-389
  • Anahtar Kelimeler: Artificial Intelligence, Big Data, Insurtech, Internet of Things, Risk Assessment, Technology Integration, Technology Roadmapping, Telematics, Wearable Technology
  • Yıldız Teknik Üniversitesi Adresli: Evet

Özet

This chapter explores the transformative potential of telematics in insurtech, leveraging AI, big data, and IoT to enhance the insurance industry. It presents a comprehensive SWOT analysis, describes the objectives, and elaborates on a methodology involving market analysis and stakeholder input. Key drivers like cost efficiency, AI integration, and operational optimization are discussed. This chapter also delves into innovative product features, including telematics platforms and wearable insurance, offering a strategic roadmap for insurtech companies to align technology with business goals for future success.