Synthesis of City Branding Literature (1988-2014) as a Research Domain

OĞUZTİMUR S., AKTURAN U.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, cilt.18, sa.4, ss.357-372, 2016 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 18 Sayı: 4
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1002/jtr.2054
  • Dergi Adı: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.357-372
  • Anahtar Kelimeler: city branding, city marketing, content analysis, research domain, thematic analysis, CONCEPTUAL-MODEL, PLACE, IMAGE, CITIES, MEDIA, STRATEGIES, MANAGEMENT, TOURISM, CULTURE, EVENTS
  • Yıldız Teknik Üniversitesi Adresli: Evet

Özet

The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized under four thematic areas: (1) city branding concept, processes and measurement; (2) branding strategies; (3) social urbanism; and (4) branding culture and tourism. Most of the studies are research based. The qualitative methods are commonly used. There is a general tendency to describe the data but not to interpret the relations between the concepts and theories. Therefore, the knowledge is idiographic.