Brand Choices Depending on Technological Developments Among The Young Consumers


İbrahim K., ENGİNKAYA ERKENT E., OZANSOY ÇADIRCI T.

Global Business and Technology Association 2003 International Conference, Budapest, Hungary, 8 - 12 July 2003, pp.727-735, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Budapest
  • Country: Hungary
  • Page Numbers: pp.727-735
  • Yıldız Technical University Affiliated: Yes