Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles

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Technology Innovation Management Review, vol.10, no.12, pp.31-45, 2020 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 12
  • Publication Date: 2020
  • Doi Number: 10.22215/timreview/1408
  • Journal Name: Technology Innovation Management Review
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.31-45
  • Keywords: Product innovativeness, Innovation, Management Model, Technology firms, ORGANIZATIONAL INNOVATION, ANTECEDENTS, TRUST
  • Yıldız Technical University Affiliated: Yes


Extending the debate on how to enable and manage innovation requires a discussion of the potential beneficial impact of management models and corresponding principles. In this paper, we draw on literature involving product innovativeness and management models to propose that product innovativeness is facilitated and influenced by practices and principles traceable in different management models. We test our hypotheses with data from a sample of high technology firms. Findings suggest that management models and principles have varying impacts on product innovativeness. Specifically, we found the principles of obliquity, emergence, and intrinsic motivation as significant enablers of product innovativeness, along with extrinsic motivation. Also, each management model differently impacted and fostered product innovativeness.