Segmenting the Gamers to Understand The Effectiveness of In Game Advertisement

OZANSOY ÇADIRCI T., Sağkaya Güngör A., KÖSE Ş. G.

1nd Annual International Conference on Social Sciences, İstanbul, Turkey, 14 May 2015, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Yıldız Technical University Affiliated: Yes