Segmenting the Gamers to Understand The Effectiveness of In Game Advertisement


OZANSOY ÇADIRCI T. , Sağkaya Güngör A., KÖSE Ş. G.

1nd Annual International Conference on Social Sciences, İstanbul, Turkey, 14 May 2015

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey