Persuasive messages and emotional responses in social media marketing


Keskin H. , Akgün A. E. , Ayar H. , Etlioğlu H. T.

Journal of Management, Marketing and Logistics, vol.4, pp.202-208, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 4
  • Publication Date: 2017
  • Title of Journal : Journal of Management, Marketing and Logistics
  • Page Numbers: pp.202-208