Persuasive messages and emotional responses in social media marketing

---

Copy For Citation

Keskin H., Akgün A. E., Ayar H., Etlioğlu H. T.

Journal of Management, Marketing and Logistics, vol.4, pp.202-208, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4
• Publication Date: 2017
• Journal Name: Journal of Management, Marketing and Logistics
• Journal Indexes: EconLit
• Page Numbers: pp.202-208
• Yıldız Technical University Affiliated: Yes