An Emerging Consumer Experience: Emotional Branding


AKGÜN A. E.

9th International Strategic Management Conference, Riga, Lithuania, 27 July 2013, pp.112-116, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Riga
  • Country: Lithuania
  • Page Numbers: pp.112-116
  • Yıldız Technical University Affiliated: No