Persuasives messages, emotional responses and behavioral intentions in social media marketing

Akgün A. E., Keskin H., Ayar H., Etlioğlu H. T.

2nd world conference on technology, innovation and entrepreneurship, İstanbul, Turkey, 12 - 14 May 2017, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Yıldız Technical University Affiliated: Yes