Persuasives messages, emotional responses and behavioral intentions in social media marketing

Akgün A. E. , Keskin H. , Ayar H., Etlioğlu H. T.

2nd world conference on technology, innovation and entrepreneurship, İstanbul, Turkey, 12 - 14 May 2017

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey