Persuasives messages, emotional responses and behavioral intentions in social media marketing

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Akgün A. E. , Keskin H. , Ayar H., Etlioğlu H. T.

2nd world conference on technology, innovation and entrepreneurship, İstanbul, Turkey, 12 - 14 May 2017

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey