POPULAR CULTURE'S TURNING WORKS OF ART AND DESIGN INTO KITSCH


KAHRAMAN M. E.

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, cilt.5, ss.66-74, 2015 (ESCI İndekslerine Giren Dergi)

  • Cilt numarası: 5 Konu: 4
  • Basım Tarihi: 2015
  • Doi Numarası: 10.7456/10504100/006
  • Dergi Adı: TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
  • Sayfa Sayısı: ss.66-74

Özet

In this study, the concept of kitsch as an symbol of popular culture is analyzed. Moreover, its impact on designer's products is explored in relation to culture as well the use of works of art as kitsch. The use of kitsch, understood as 'degenerate appreciation' and 'fake aesthetics', in the commercials of some well-known companies constitutes the main problem of this study. The sub-problems of the study are the artists, the subjects and objects of art themselves, becoming kitsch, advertising making use of kitsch and the effect of advertisements in advertising ethics. In order to find answers to these problems, five advertisements/commercials below are analyzed: