Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

OZANSOY ÇADIRCI T., Sağkaya Güngör A.

in: Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editor, Igı Global Publications, Hershey Pa, pp.77-102, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: Igı Global Publications
  • City: Hershey Pa
  • Page Numbers: pp.77-102
  • Editors: Rathore S, Panwar A., Editor
  • Yıldız Technical University Affiliated: Yes