Akademik Veri Yönetim Sistemi
TURKISH JOURNAL OF BUSINESS ETHICS, cilt.17, sa.1, ss.130-158, 2024 (ESCI)
It is known that the perceptions, attitudes, and behaviors of generations change in each period. The perception of morality and business ethics in different generations has been viewed as an area suitable for change and transformation in social life. This study discusses how ethics and business ethics are formed, changed, and transformed in different generations and how they are perceived by individuals. A qualitative research method was used, and a case study was chosen as the design. The maximum diversity and snowball method were chosen together with criterion sampling in purposive sampling to represent different generations. Data were collected using a semi-structured interview technique with a total of 18 people, six of whom were from three different generations, using an interview form. The obtained data were analyzed by creating categories, sub-categories, and themes after thematic coding using the exploratory analysis method. The aim of the research is to understand how three different generations interpret morality and business ethics, to explain the main differences/similarities between them, to explain the changes and transformations and to examine the reasons in the local context. In this respect, our study shed light on that the second and third generations are positioned between the individual and society in terms of morality, while in terms of business ethics, the third generation differs from the previous generation and defines it with power relations and organizational norms.