Why Companies Go Positive Marketing Innovations: A new theoretical prototype for 4Ps of Innovation

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Keskin H., Akgün A. E., Ayar H., Etlioğlu H. T.

Journal of Business, Economics and Finance, vol.6, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 6
• Publication Date: 2017
• Journal Name: Journal of Business, Economics and Finance
• Journal Indexes: EconLit
• Yıldız Technical University Affiliated: Yes