A Comprehensive Analysis of the Impact of Artificial Intelligence on Advertising Strategies
3rd International Conference on Artificial Intelligence of Things, AIoT 2024, İstanbul, Turkey, 26 - 27 December 2024, vol.2634 CCIS, pp.172-187, (Full Text)
- Publication Type: Conference Paper / Full Text
- Volume: 2634 CCIS
- Doi Number: 10.1007/978-3-032-07742-4_14
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.172-187
- Keywords: Ad optimization, Advertisement, Machine Learning, Personalization, Sustainability, Targeting
- Yıldız Technical University Affiliated: Yes
Abstract
In advertising, Artificial Intelligence (AI) plays a pivotal role in revolutionizing targeting strategies by analyzing vast datasets to identify precise audience segments. Additionally, AI-driven algorithms optimize ad placement and content creation, enhancing engagement and conversion rates. Its capacity for real-time analysis empowers advertisers to adapt swiftly to evolving market trends, ensuring campaigns remain effective and competitive. This extensive review delves into the dynamic realm of Artificial Intelligence (AI) within the advertising domain, amalgamating insights from pivotal research in this area. It delves into the multifaceted influence of AI on advertising, showcasing its ability to augment ad precision and streamline operations through various machine-learning techniques. Furthermore, the paper elucidates AI’s revolutionary potential in fostering personalized advertising and facilitating content creation. This review underscores the symbiotic relationship driving advancements in advertising strategies by highlighting the intrinsic interconnectedness of crucial AI components, such as targeting, personalization, content generation, and ad optimization.