The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem

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Sağlam M. H., Kırçova İ.

in: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editor, IGI Global yayınevi, Abottabad, pp.1-420, 2025

• Publication Type: Book Chapter / Chapter Research Book
• Publication Date: 2025
• Publisher: IGI Global yayınevi
• City: Abottabad
• Page Numbers: pp.1-420
• Editors: Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editor
• Yıldız Technical University Affiliated: Yes