The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem
Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editör, IGI Global, Abottabad, ss.43-82, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Doi Numarası: 10.4018/979-8-3693-7041-4.ch003
- Yayınevi: IGI Global
- Basıldığı Şehir: Abottabad
- Sayfa Sayıları: ss.43-82
- Editörler: Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editör
- Yıldız Teknik Üniversitesi Adresli: Evet
Özet
The role of artificial intelligence (AI) in ad fraud detection within the blockchain and programmatic advertising (PA) ecosystem is becoming increasingly crucial. As digital advertising continues to evolve, the complexities and scale of real- time transactions pose significant challenges for advertisers and publishers. Ad fraud, including click fraud, results in substantial financial losses, projected to reach $172 billion by 2028. AI technologies, such as machine learning and deep learning, have proven effective in identifying fraudulent activities and enhancing the accuracy and reliability of ad campaigns. Additionally, blockchain technology offers transparency and security by recording and verifying each ad interaction, ensuring data integrity and trust. This book chapter explores the significance of AI and blockchain in ad¬dressing ad fraud, highlighting their potential to transform the digital advertising