The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem


Sağlam M. H., Kırçova İ.

in: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editor, IGI Global yayınevi, Abottabad, pp.1-420, 2025

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2025
  • Publisher: IGI Global yayınevi
  • City: Abottabad
  • Page Numbers: pp.1-420
  • Editors: Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editor
  • Yıldız Technical University Affiliated: Yes