What Type Relationship Do We Have with Our Brands? Is The Name of This Relationship Brand Romance?


ZEHİR C., Aydın H.

International Review of Management and Marketing, vol.7, no.2, pp.272-283, 2017 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 2
  • Publication Date: 2017
  • Journal Name: International Review of Management and Marketing
  • Journal Indexes: Directory of Open Access Journals
  • Page Numbers: pp.272-283
  • Yıldız Technical University Affiliated: Yes