What Type Relationship Do We Have with Our Brands? Is The Name of This Relationship Brand Romance?
International Review of Management and Marketing, vol.7, no.2, pp.272-283, 2017 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 7 Issue: 2
- Publication Date: 2017
- Journal Name: International Review of Management and Marketing
- Journal Indexes: Directory of Open Access Journals
- Page Numbers: pp.272-283
- Yıldız Technical University Affiliated: Yes