Impact of Marketing and R&D Expenditures on Financial Performance: A Research in Manufacturing Industry


Çağlar M. , Nişel R.

Research Journal of Business and Management (RJBM), cilt.4, ss.359-371, 2017 (Diğer Kurumların Hakemli Dergileri)

  • Cilt numarası: 4 Konu: 3
  • Basım Tarihi: 2017
  • Doi Numarası: 10.17261/pressacademia.2017.713
  • Dergi Adı: Research Journal of Business and Management (RJBM)
  • Sayfa Sayısı: ss.359-371

Özet

Purpose-In this research it is aimed to investigate the impact of marketing and research and development (R&D) expenditures of companies on their financial performance in manufacturing industry.
Methodology-Data of 41 manufacturing companies listed on Borsa İstanbul (BIST) was gathered for the period of 2009-2015 from their financial statements. Since the data set is a panel data, methods of panel regression analysis have been performed.
Findings-As a result of the analysis, impact of marketing and R&D expenditures on firms’ performance differentiate according to financial performance measures and it is founded that they have no effect on some financial performance indicators.
Conclusion-Test results imply that marketing and R&D expenditures have positive contribution to manufacturing companies’ some of the financial performance indicators. However, manufacturing companies cannot use marketing and R&D budgets in an effective and efficient way. Manufacturing companies are not able to manage marketing and R&D activities successfully.