A Conceptual Framework for Marketing Strategies in Web 3.0 Age: Adaptive Marketing Capabilities


AKGÜN A. E.

Journal of Business Studies Quarterly, vol.7, no.1, pp.1-12, 2015 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 1
  • Publication Date: 2015
  • Journal Name: Journal of Business Studies Quarterly
  • Journal Indexes: ABI/INFORM
  • Page Numbers: pp.1-12
  • Yıldız Technical University Affiliated: No