Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling
in: Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, Akkuçuk U., Editor, IGI Global, Pennsylvania, pp.420-445, 2015
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2015
- Publisher: IGI Global
- City: Pennsylvania
- Page Numbers: pp.420-445
- Editors: Akkuçuk U., Editor
- Yıldız Technical University Affiliated: Yes