Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling


Gölbaşı Şimşek G., Noyan Tekeli F.

in: Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, Akkuçuk U., Editor, IGI Global, Pennsylvania, pp.420-445, 2015

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2015
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.420-445
  • Editors: Akkuçuk U., Editor
  • Yıldız Technical University Affiliated: Yes