Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship

Ayar Şentürk H.

in: Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editor, IGI Global, Pennsylvania, pp.210-230, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.210-230
  • Editors: Norazah Mohd Suki, Editor