Standardization and Adaptation of International Marketing Mix Activities A Case Study

AKGÜN A. E., KESKİN H., AYAR H.

10th International Strategic Management Conference 2014, 19 - 21 June 2014, pp.609-618, (Full Text)

• Publication Type: Conference Paper / Full Text
• Page Numbers: pp.609-618
• Yıldız Technical University Affiliated: No