The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity


Koçoğlu İ., Akgün A. E. , Keskin H.

in: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, Mehdi Khosrow-Pour, Editor, IGI Global , Pennsylvania, pp.818-842, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.818-842
  • Editors: Mehdi Khosrow-Pour, Editor