Copy For Citation
Koçoğlu İ., Akgün A. E., Keskin H.
in: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, Mehdi Khosrow-Pour, Editor, IGI Global , Pennsylvania, pp.818-842, 2018
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Publication Type:
Book Chapter / Chapter Research Book
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Publication Date:
2018
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Publisher:
IGI Global
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City:
Pennsylvania
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Page Numbers:
pp.818-842
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Editors:
Mehdi Khosrow-Pour, Editor
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Yıldız Technical University Affiliated:
Yes