Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market

Ayar Şentürk H., Tuna R.

MIDDLE EAST JOURNAL OF MANAGEMENT, vol.12, pp.1-15, 2025 (ESCI)

• Publication Type: Article / Article
• Volume: 12
• Publication Date: 2025
• Doi Number: 10.1504/mejm.2025.10070376
• Journal Name: MIDDLE EAST JOURNAL OF MANAGEMENT
• Journal Indexes: Emerging Sources Citation Index (ESCI)
• Page Numbers: pp.1-15
• Yıldız Technical University Affiliated: Yes