The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market


Ayar Şentürk H.

in: Managerial Issues in Digital Transformation of Global Modern Corporations, Thangasamy Esakki, Editor, IGI Global, Pennsylvania, pp.102-114, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.102-114
  • Editors: Thangasamy Esakki, Editor