The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market
in: Managerial Issues in Digital Transformation of Global Modern Corporations, Thangasamy Esakki, Editor, IGI Global, Pennsylvania, pp.102-114, 2021
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2021
- Publisher: IGI Global
- City: Pennsylvania
- Page Numbers: pp.102-114
- Editors: Thangasamy Esakki, Editor
- Yıldız Technical University Affiliated: Yes